Brand Identity

Lesson 1 - Generating Ideas

Lesson 2 - Brand Identity

Lesson 3 - Brand Board

Classroom Assignment - Brand Board
 

You will create a brand board of a company of your choice. This can be done in a group of 2. 

You will have 1 class day to complete this. You will present this to the class tomorrow.

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Try to find as many resources as you can from this company. 

ex. logo, products, packaging, company letter heads, envelopes, post cards, business cards, prepaid cards, posters, promotional products etc. 

- What is their colour scheme? Does it change or is it consistent?

- What Typeface do they use in their ads? Does it change or is it consistent?

 

You will later will be creating a Brand Board for your own company.